Today, Instagram released Hyperlapse, an app that uses algorithm processing to create movie-quality tracking shots and fast time-lapse videos. This release comes on the heels of Vine’s announcement that it’s new functionality lets users import video clips. You don’t need thousands of dollars worth of camera equipment. Instagram’s new app is free, and it’s available on your iPhone. If your brand has been making hesitant forays into the video space, or you haven’t even tried because you don’t have the budget for professional videographers, or you want a good way to edit videos in-the-moment during events, Hyperlapse is for you. Here’s why it matters to marketers.
Hyperlapse Is Simple
As a social media manager, marketing team member, or event coordinator, you might not be a video expert, but you probably have iPhones and know how to download apps. Hyperlapse puts new power in your capable hands.
Click the white circle in the app and it becomes a record button. Once you’re done recording, select which speed you want your video to run at, from 1x to 12x. Choose whether to share the video to Facebook or Instagram. That’s it.
The next time your brand runs, or sponsors, an event is the perfect time to experiment with Hyperlapse. Have a handful of team members take Hyperlapse videos, then sync up at the end of each day and pick the one you’ll post. It’s a good way to keep eyes on many different areas of an event and/or department, while also creating content to engage Instagram and Facebook followers.
Engage Your Followers
Hyperlapse can be a great tool for engaging followers, and a novelty you should certainly be taking advantage of. A couple examples would be:
Create a campaign hashtag and come up with a cross-channel challenge publicized on Facebook and Instagram. Ask followers to upload their own Hyperlapse videos using your chosen hashtag to one of those two channels. Then, measure that hashtag and the activity around your accounts to see if you’re on the right track.
After you take a video with Hyperlapse, you can upload it to Instagram in a specific filter that matches your marketing message or ethos. This gives you two video editing tools that, when used in tandem, become powerful marketing tools.
What Will You Do With Hyperlapse?
How will you use Hyperlapse in your marketing efforts? Is this a sign of further video editing developments to come from Instagram? What do you think? Let us know in the comments below, and if you’d like more awesome visual marketing tips for serious marketers, download our fresh-off-the-presses Instagram guide below.
I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
Instagram and Twitter May Pair Better Than We ThoughtKevin ShivelyBlogger ExtraordinaireSimply Measured
Instagram links don’t perform well on Twitter, right? This is the assumption social media marketers have made for the last year, and it’s backed up by the data…but we’re finding this might not be true. Recently, Twitter updated its activity dashboard. Among other things, this update adds clicks anywhere on a Tweet to the engagement… Continue Reading
How National Geographic Drives Giant Facebook, Twitter, and Instagram EngagementLucy HitzBlogger ExtraordinaireSimply Measured
Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an audience that’s 40 million-strong between Twitter, Facebook, and Instagram. The Washington, D.C.-based nonprofit owes its social success to a cohesive cross-network strategy designed to… Continue Reading
Test Your Holiday Social Strategy Early and OftenBridget QuiggBlogger ExtraordinaireSimply Measured
The air has grown chilly and people are now debating who will host Thanksgiving this year. It’s a great time on social to remind people that you have holiday goodies on the way. But, the key to holiday success on social is mixing your holiday excitement with what you can offer followers right now. Let’s take… Continue Reading