How Top Brands Are Using Instagram Since The Facebook Buy [STUDY]

How Top Brands Are Using Instagram Since The Facebook Buy [STUDY] Kevin Shively Blogger Extraordinaire Simply Measured

A year after the Facebook acquisition, Instagram has 100 million monthly active users and has attracted 67 percent of the top brands in the world.

Not only are the largest companies in the world using Instagram, they’re using it well. The Instagram audience of Interbrand 100 companies dwarfs that of Interbrand companies on Pinterest.

Starbucks, Nike and MTV each have over 1 million followers on the mobile network, and aren’t wasting any time engaging with those followers. We recently profiled MTV’s social campaigns around their Movie Awards, and this study reveals the unprecedented engagement with Instagram photos surrounding the event.

To analyze your own Instagram profile (or a competitor), try our Free Instagram Report, or request a trial of our enterprise platform which offers a complete suite of social media analytics and reporting.

See how brands are performing on Instagram, and what you can learn to benefit your company or digital agency from their activity.


Download The Full Instagram Study FREE


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Kevin Shively

As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.